Messe Frankfurt to focus on profitable revenue drivers

Top management at Messe Frankfurt is hoping that the pandemic will end soon,
allowing the company to return to its normal business activities and generate

The Messe Frankfurt Executive Board is determined to restore the company to growth as
soon as possible. Wolfgang Marzin, President and Chief Executive Officer of Messe
Frankfurt, explains: “To achieve this, we will be focusing entirely on profitable revenue
drivers, which we will be able to operate and develop on our exhibition grounds without
additional financial resources from our shareholders or other third parties.”
To this end, the management team implemented a series of complementary measures
that were prepared during the months of downtime and which relate to the portfolio of
events and supplementary services. For instance, Hypermotion is to be continued in a
different form. The socially relevant issues relating to modern mobility concepts will be
further developed as conference topics and will continue to make an important
contribution to a social and specialist discourse in the future as well.
The Musikmesse Frankfurt trade fair will not be continued. This is because the structure of
the market has changed so much that the event is no longer commercially viable. This
does not affect the successful Music China, which contributes significant added value to
the company.
Detlef Braun, Member of the Executive Board of Messe Frankfurt, comments: “The
consumer goods fairs have already been brought together under the motto “Home of
Consumer Goods”, a concept that has met with great interest and enthusiasm both in
Germany and on our international markets.
Uwe Behm, Member of the Executive Board of Messe Frankfurt, added: “Our exhibition
grounds are designed so that we can also accommodate two or more events at the same
time if required. Beginning with Prolight + Sound, Messe Frankfurt has no fewer than 135
trade fairs, congresses and concerts lined up for 2022 in Frankfurt alone.”
Having taken the decision to streamline the portfolio and to realign elements such as the
company’s media services – combined with a substantially expanded digital programme –
Messe Frankfurt can now focus entirely on its profitable revenue drivers. It will step up the
marketing of its digital programme, secure new guest events for Frankfurt and devote
itself to the future-oriented areas of sustainability and digitalisation.

Markus Quint
Messe Frankfurt GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75-59 05

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